These days, we're all making a lot of our shopping purchases online. The most significant challenge e-commerce sites face is translating the experience that consumers get in store to a similar one online. With regards to book buying, that's exactly the experience that Zoomii is trying to build.

Chris Thiessen, operator and founder of Zoomii, loves bookstores and would spend afternoons wandering throughout shelves of books, browsing and stumbling upon books he had never even heard of. That's the magic of bookstores that any booklover can identify with. Browsing the hundreds of books, waiting to see what catches your eye and imagination.

The objective of Zoomii is to bring that experience online. Zoomii is a place where users go on and hang out rather than leave an e-commerce site having fulfilling a specific purpose.

The user experience is ver unique. Just like any other bookstore users can select a bookshelf with the genre of book they'd like to browse. They can then scan through the various shelves and check out the different titles available to them. Zoomii boasts an inventory of books from Amazon thanks to their Associates Web Services.

Zoomii already enjoys 350,000 users to date and a monthly average of 10,000 users. For those of you out there who love the traditional book shopping experience, Zoomii is definitely an e-commerce experience for you to check out.